Bold claim: a historic Norfolk gem is about to shine on a national stage, inviting viewers to judge every guest stay and every hostly detail. And yes, Holly Lodge in Thursford is set to feature on Channel 4’s Four in a Bed, where B&B owners visit and rate each other’s properties.
This 18th-century guesthouse, part of the Thursford site since 2019, will anchor an entire week of the competition, with the episode slated for March 4 at 5pm.
Elizabeth Goode, the bookings and reservations manager at Holly Lodge, who appears alongside manager Barbara Cushing, described the experience as both daunting and exhilarating. She noted that the show offered a platform to showcase the bed and breakfast to a broader audience while also providing opportunities to learn from peers in hospitality. “We had a great time,” she said.
Filming took place over two weeks in April 2025, during which the Holly Lodge team visited and stayed at rival B&Bs across the country.
Barbara Cushing added, “When Four in a Bed called, we jumped at the chance. It’s been a real treat to travel around and experience other B&Bs, and a privilege to welcome the other competitors here to Thursford. You’ll have to watch the series to see how we’ve done. It’s a special set of episodes in this long-running, beloved show.”
Holly Lodge currently features three guest rooms, including a bridal suite, and is complemented by three cottages and a shepherd’s hut on the property. The guesthouse has earned a consistent five-star AA rating for two consecutive years and is a finalist in the 2026 Suffolk & Norfolk Tourism Awards in the Guesthouse and B&B of the Year category.
Four in a Bed has produced more than 1,000 episodes since its 2010 debut. Each episode will air at 5pm daily next week, with the winner announced on March 6.
If you’re curious about how a historic Norfolk retreat stacks up to other B&Bs around the country, you’ll find plenty of insight in Holly Lodge’s featured week on Four in a Bed.
